Summer Daze is a fictive Oslo based festival for which I created a poster. The goal was to design a poster, based on their brand identity, to attract their target group to participate in the festival 2021. The poster was delivered as a motion design for social media channels and in a ready to print A3 size.
Dance, Summer, Youth, Smile.
First I had to come up with a brand identity for Summer Daze and define the core values of the festival. Once I had that done I started sketching different layouts on paper that effectively communicates the message. When I had a clear vision of the design I created the poster and motion design in Illustrator and After effects.