Vans & Nike

Dec 2020

Project goals:
In this project the goal was to create awareness of the collaboration between Nike and Vans shoe release and drive conversions thorugh video ads on social media. It was also important to cummunicate the importance to help each other and support our worldwide community.

Keywords:
Community, togetherness, inclusivity, diversity, creativity.

Design process:
First step was to write a poject brief and define what problems needs to be solved. After researching the target group I started sketching on a storyboard and voice script. Then it was time for shooting the video and edit everything in After effects and Premiere.

Play Video

Instagram feed mockup

Play Video

Video ad 1080 x 1080px

Play Video

Video ad 1080 x 1920px

Morphed logotypes