In this project the goal was to produce a creative packaging design for Vans coffee release.
Non-traditional, fun, energy, youth, extreme, skate
Since Vans is a streetwear brand and not a company that normally sells coffee I had to come up with a creative solution. I researched coffee brands who has the same audience as Vans to get an idea of what they like and expect.
Then I started sketching on different concepts, core vlaues, layouts and illustrations that would stand out from the competitors in an appealling and interesting way. Once I had the idea on paper I created the design in Illustrator and the mockup in Photoshop.